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Shimano Launches Cyclocross Initiative with Series Sponsorship New England Sponsorship Creates Nation’s Richest ‘Cross Series

FOR IMMEDIATE RELEASE

Contact: Jeff Bramhall; jeffrey.bramhall@gmail.com, 617 669 5056

Shimano Launches Cyclocross Initiative with Series Sponsorship
New England Sponsorship Creates Nation’s Richest ‘Cross Series

BOSTON (July 6, 2011) – A pioneer in developing components for
cyclocross, Shimano America announced today its sponsorship of the UCI
sanctioned New England Professional Cyclocross Series.

“Shimano prides itself on the values of culture and history,” said

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