Shimano Launches Cyclocross Initiative with Series Sponsorship New England Sponsorship Creates Nation’s Richest ‘Cross Series

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Contact: Jeff Bramhall; jeffrey.bramhall@gmail.com, 617 669 5056

Shimano Launches Cyclocross Initiative with Series Sponsorship
New England Sponsorship Creates Nation’s Richest ‘Cross Series

BOSTON (July 6, 2011) – A pioneer in developing components for
cyclocross, Shimano America announced today its sponsorship of the UCI
sanctioned New England Professional Cyclocross Series.

“Shimano prides itself on the values of culture and history,” said
Penina Bush, senior manager at Shimano America. Having long sponsored
the UCI World Cup, the World Championships, and regional series in
America, Shimano recognized the heritage of New England cyclocross.
“Shimano places great values on culture and history. We are honored to
be aligned with the NEPCX to help strengthen the ‘cross scene. New
England’s culture, history and passionate followers are something we
identify with as a company and as passionate cyclists. We look forward
to our involvement for years to come.”

The Shimano New England Pro Cyclocross Series Presented by Verge will
include eight races with considerable heritage in a region famous for
cyclocross, the steeplechase of competitive cycling. Those venues will
include Gloucester, Mass.; Providence, R.I.; Northampton, Mass.; and
Warwick, R.I.

“Shimano recognized the power of the New England market in
cyclocross,” said Richard Fries, marketing and communications director
of the Shimano Series. “We are known for the quality of our riders,
our venues, and our market. In looking to launch a cyclocross-specific
component group, Shimano selected New England as the ultimate proving
ground.”

The eight-race series is one of just three American cyclocross series
sanctioned by the UCI. All events have UCI status with two, Gloucester
and Providence, featuring Category 1 races. With Shimano’s backing,
the series will offer more than $50,000 in prize money, including more
than $10,000 for the overall series payout. Shimano has committed to
the series for three years.

“We have thousands of ‘cross racers within a few hours’ drive of these
venues,” said Paul Boudreau, promoter of the series opener in
Gloucester, one of the most fabled UCI events in America. “With
gasoline around $4 a gallon, we’re happy to offer so many competitors
– and spectators – a chance to see world class competition that does
not break the bank.”

The Shimano Series sprung from the Verge New England Cyclocross
Series, one of the nation’s oldest and most prestigious series. Verge
will remain committed to the series as presenting sponsor.

“This is like watching your baby graduate,” said Michael Magur,
president of Verge and long time supporter of cyclocross. “These
races, these venues, these promoters are going to take American ‘cross
to new heights.”


About the Shimano New England Pro Cyclocross Series Presented by
Verge: The 2011 Shimano Series includes eight races in four venues:
The Great Brewers Gran Prix of Gloucester, Oct. 1 & 2 at Stage Fort
Park in Gloucester, Mass.; The Providence Cyclocross Festival
Presented by Interbike, Oct. 8 & 9 at Roger Williams Park in
Providence, R.I.; The Cycle-Smart International, Nov. 5 & 6 at Look
Park in Northampton, Mass.; and The NBX Grand Prix of Cyclocross Dec.
3 & 4 in Goddard Park in Warwick, R.I. For more information visit
www.NEPCX.com.

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